Wednesday, May 23, 2012

The BIG 12 takeover?


Digesting the current discussions over re-alignment, I am left with a hypothetical objective of the Big 12; a takeover of TV markets within the Big 10, ACC, Big East, and SEC. 

The major teams within the Big 12 (Oklahoma, Texas, and Oklahoma St.) were always looking to expand their market into different areas of the country, hence, their flirtation with the PAC 12. We all know how that turned out.  Next, came the exits of Colorado, Nebraska, Texas A&M, and Missouri. Within two years rivalries ended, and the Big 12 was ready to crumble, or was it?

In reality, what if this was the plan of the two major universities in the BIG 12 (Texas and Oklahoma). They knew that a playoff was inevitable and the only way to survive would be to expand their market, enticing TV Networks to write big money TV contracts. However, they needed to dump teams that offered little to no appeal for other universities to consider joining. They knew rivalries were a thing of the past. That a competitive conference was more appealing not only to its fans, but also TV Networks. Think about it. Did the BIG 12 do all it could to keep those universities from leaving? Texas did not even cry when Texas A&M left. In fact, Texas A&M was still trying to keep their rivalry with Texas.

Following the departure of the four original BIG 12 members, came TCU and West Virginia to the BIG 12. Yes, TCU is not expansion, but TCU was a strong opponent the BIG 12 could not let go, and could bring appeal to the conference. West Virginia on the other hand was the conference's first shot at expansion who not only brought appeal and strength in football and basketball, but also a market dominated by the Big East, who is also surrounded by Big 10 and ACC markets.

Now, let us look at today’s current re-alignment talks. Six universities in discussion considering joining the BIG 12 are from the ACC. Florida State, Maryland, Georgia Tech., Clemson, Virginia Tech., and Miami would not only bring appeal and competition, but also a market currently in the both the Big East,  ACC and SEC. Two other teams in discussion, Notre Dame and Louisville would also not only bring appeal and strength, but markets also dominated by the Big East and Big 10.

In the end, if some or all of the teams joined, the hand of the BIG 12 would encompass areas, which stretch from central Unites States all the way to the east coast. I know it seems a little farfetched, but is it really?

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