Digesting the current discussions over re-alignment, I am
left with a hypothetical objective of the Big 12; a takeover of TV markets
within the Big 10, ACC, Big East, and SEC.
The major teams within the Big 12 (Oklahoma, Texas, and
Oklahoma St.) were always looking to expand their market into different areas
of the country, hence, their flirtation with the PAC 12. We all know how that
turned out. Next, came the exits of
Colorado, Nebraska, Texas A&M, and Missouri. Within two years rivalries ended,
and the Big 12 was ready to crumble, or was it?
In reality, what if this was the plan of the two major
universities in the BIG 12 (Texas and Oklahoma). They knew that a playoff was
inevitable and the only way to survive would be to expand their market,
enticing TV Networks to write big money TV contracts. However, they needed to
dump teams that offered little to no appeal for other universities to consider
joining. They knew rivalries were a thing of the past. That a competitive conference was more appealing not only to its fans, but also TV Networks. Think about it. Did the BIG 12 do all it could to keep those
universities from leaving? Texas did not even cry when Texas A&M left. In
fact, Texas A&M was still trying to keep their rivalry with Texas.
Following the departure of the four original BIG 12 members,
came TCU and West Virginia to the BIG 12. Yes, TCU is not expansion, but TCU
was a strong opponent the BIG 12 could not let go, and could bring appeal to the
conference. West Virginia on the other hand was the conference's first shot at
expansion who not only brought appeal and strength in football and basketball,
but also a market dominated by the Big East, who is also surrounded by Big 10
and ACC markets.
Now, let us look at today’s current re-alignment talks. Six
universities in discussion considering joining the BIG 12 are from the ACC. Florida
State, Maryland, Georgia Tech., Clemson, Virginia Tech., and Miami would not
only bring appeal and competition, but also a market currently in the both the Big
East, ACC and SEC. Two other teams in
discussion, Notre Dame and Louisville would also not only bring appeal and
strength, but markets also dominated by the Big East and Big 10.
In the end, if some or all of the teams joined, the hand of
the BIG 12 would encompass areas, which stretch from central Unites States all
the way to the east coast. I know it seems a little farfetched, but is it really?
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